We are pleased to invite your brewery to participate in our upcoming annual New York International Beer Competition. This international beer competition will be held at the 3 West Club in the heart of New York City, across from Rockefeller Center.
After the success of running the first annual New York International Spirits Competition in November 2010, distillers, brewers, and vintners from around the world asked us to replicate this successful competition with wine and beer. The International Beverage Competition Series has since grown to include beer, wine, and spirits competitions in New York City, Berlin, Melbourne, and Hong Kong.
What sets us apart from other international beverage competitions is our TRADE ONLY blind judging panel, and the beverage industry has continued to take notice. At our beer competition held here in New York City, the retail store buyer, cicerone, sommelier, restaurant beverage director, hotelier, distributor and importer will be our judges. We feel that these judges, whose livelihood rely upon their skill set, truly know what the consumer wants, as they receive on a daily basis the feedback from the consumer of what is good and what will sell.
New York City is many things for different people. One of its great attributes, besides being a food and travel destination, is that it is a talent-rich city with many nationally and internationally recognized beverage professionals living and working here. It is also a media capital, and we work closely with our media sponsors to share our results on the local, national and international level. The New York International Beer Competition is an opportunity like no other, and we sincerely hope that you’ll join us.